About The Project
The final logo is a combination mark, using a symbol and the business name. The wordmark and the symbol may be used together or separately. The symbol is made up of 3 lines, increasing in size from left to right. The layout of the lines can be interpreted as a symbolic A for the name of the business. It can also be read as a symbol of progress due to the line sizing. The use of a blue and grey color palette evokes trust, peace, reliability, and productivity.
