About The Work
Cabana Life is a lifestyle, UPF 50+ sun protective clothing brand based in Ponte Vedra, FL that is known for their colorful designs & flattering silhouettes. I joined the Cabana Life team in 2017 as their Community & Partnership Strategist. In 2018, I was promoted to the position of Content Manager.
Highlights:
- Create & manage monthly content calendar including sale promotions, paid ad strategies, influencer campaigns, social media posts, etc.
- Successfully doubled Cabana Life’s email list subscribers
- Transitioned Cabana Life from MailChimp to Retention Science
- Design of automated email stages (Welcome Series, Cart Abandon, Browse Abandon, Review Requests)
- Quarterly Email Analysis & Optimization
- Increased Cabana Life’s Instagram following from 5K to 32K followers
- Developed influencer database & executed campaigns with more than 200+ influencers
- Redesigned Cabana Life’s Home Page (May 2020)
- Designed Cabana Life’s Rewards Page (June 2020)
- Launch, manage & merchandise 100s of products on CabanaLife.com Shopify Plus website daily
Below is just a sampling of the work I did while at Cabana Life including emails, social, web design, static display ads, and more.
